Rohesia Hamilton Metcalfe is the founder and principal of Hamiltro Website Design—creating compelling websites that fuel growth and engagement. With a life-long passion for inspiring design, Rohesia brings both creative intuition and technical expertise to every project.
A Pioneer in Web Design Evolution
Starting in 1997, Rohesia was a pioneer of creative website design, using HTML, CSS, and Flash to create unique and delightful websites. As digital technologies evolved, she and a small team of associates stayed ahead of industry trends and explored content management systems—particularly WordPress, which supports custom website design better than others.
Every design decision, while made to express the client’s identity and values, is informed by deep understanding of user behavior and digital marketing principles—ensuring optimal search engine visibility and user experience.
Embracing the Future of Web Development
Since 2023, artificial intelligence has been integrated into the development workflow. By combining AI tools with existing experience and expertise, we can deliver significantly more sophisticated and feature-rich solutions within a given budget. This includes, for example, extending artist websites with full private archiving functionality.
Excellence Across Industries
While Rohesia began creating websites for artists and non-profits, her distinctive and impactful designs have also attracted a wider clientele—including legal professionals, mental health practitioners, architects, and authors. Each project benefits from her experienced eye and strategic thinking, resulting in websites that authentically represent each client’s unique vision and goals.
See some of our clients.
Empowering Clients for Digital Success
Beyond website design, Rohesia helps clients learn how to thrive in the constantly-changing digital space. Through her newsletter and online workshops, she shares insights on website management and security, AI integration, and digital media strategy. This ensures clients can adapt to emerging technologies with confidence and optimize their digital presence.
Hamiltro Website Design is ranked as one of the best website design companies in NYC.
